After wooing basketball pros, new-age basketball shoe lands on Indiegogo

By , in PR PR Sports on .
Colmar startup introduces the much awaited new-age basketball shoe on Indiegogo. B.EASE has come up with a state of the art basketball shoe in collaboration with players themselves and health specialists that stands out with absolute cushioning, protection and comfort.

A pair of shoes can make or break your dribble in a basketball game. No wonder smart players stress a lot on the right pair of footwear as much as they emphasize on honing up their dribbling drills. And finally, a Colmar-based startup B.EASE has launched the much-awaited basketball shoe on Indiegogo that perfectly meets players’ expectations with cushioning, comfort and ankle protection. Designed in collaboration with basketball players and health specialists, it’s just the shoe that all players have been waiting for.

The Indiegogo campaign is geared to raise $4,200.

The company has come up with its new unique Iron Feet basketball shoes which are specially engineered to reduce trauma.

“By virtue of being basketball players, we recognize the significance of the right pair of shoes for the perfect winning game. The ideal basketball shoe is the perfect blend of absolute cushioning, protection and comfort to assure the best traction and agility. But the current footwear market is unable to deliver such high level of support which inspired us to launch our own Iron Feet model for basketball players. Designed, tested, corrected and validated by players themselves, our new age basketball shoe promises that superior level of stability, comfort, and cushion that every player expects from his basketball shoe. Most importantly, to guarantee best results, we have even collaborated with a consultant who is backed by years of experience in the space of sports shoes and the leading factory that produces sports shoes for biggest brands”, stated Eric Remond, basketball player and one of the key members of B.EASE team.

Speaking further, Eric stressed on the main features of Iron Feet –

  • Synthetic back that promises optimum stability for the ankle
  • Heat-sealed mesh front assures improved ventilation
  • Better cushioning and dynamism with special Injected Foam for midsole which sports a modified EVA that is 30% lighter compared to traditional EVA
  • State of the art outer-sole backed by herringbone elements for best grip, the pivot point for easy foot rotation and flex zone to help with the convenient unwinding of the foot

“Our shoes have been tried and tested with tremendous success. We are looking forward to hitting the market in July with sizes ranging from 35-46. But we aspire to reach out to more players by buying additional molds which will help us to reach more number of sizes up to 50. It calls for robust financial backup and thus this Indiegogo campaign. Your generous support will enable us to extend the basketball shoe that all players want to every player in the world and make the game better.”

A cool host of rewards are waiting for the backers. These include Iron Feet at discounted prices, T-shirt Printball and so on.

To show your support for the campaign, please visit Indiegogo

Media Contact
Company Name: B.EASE
City: Colmar
Country: France
Website: https://www.indiegogo.com/projects/b-ease-basketball-apparel-design-collaborative-shoes-community#/

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Bob Allen

Bob Allen

Bob Allen is The Daily Telescope''s senior editor. He is also a nationally syndicated newspaper columnist and a bestselling author. He lives in Los Angeles and covers the intersection of money, politics and finance. He appears periodically on national television shows and has been published in (among others) The National Post, Politico, The Atlantic, Harper’s, Wired.com, Vice and Salon.com. He also has served as a journalist and consultant on documentaries for NPR and ShowTime. In 2014, he was the winner of the Society of American Business Editors and Writers' investigative journalism award, and the winner of the Izzy Award for Journalism from Ithaca College's Park Center for Independent Media. He was also a finalist for UCLA's Gerald R. Loeb Award and Syracuse University's Mirror Award. Before becoming a journalist in 2006, Sirota worked in Washington for, among others, U.S. Rep. Bernie Sanders, the U.S. House Appropriations Committee Minority Staff and the Center for American Progress.